‘As Seen On Vogue’

Written By Chloe Mombeshora

A Brand Study On Youssef Nagib

Overview

This case study highlights the strategic brand development and international collaboration that led to a Vogue feature, spotlighting custom bridal shoes designed by Youssef Nagib. The shoes were worn by fashion influencer Madeleine White during her Santorini wedding and became a viral sensation, thanks to a serendipitous discovery via TikTok.

Objectives

  • Elevate brand visibility through high-profile influencer collaborations.

  • Showcase couture craftsmanship in a luxury bridal context.

  • Achieve press recognition and viral engagement.

Strategic Foundation

Brand Identity

  • Vision: To become a globally recognized luxury fashion house.

  • Mission: To craft unique, empowering garments and accessories for multifaceted women.

  • Values: Femininity, artistry, slow craftsmanship, attention to detail, and quality.

  • Personality: Glamorous, sophisticated, creative, and empowering.

  • Positioning: High-end couture with a focus on bespoke bridal and evening wear, including accessories.

Visual Identity

  • A refined palette of browns, neutrals, and golds.

  • Messaging that evokes elegance, complexity, and timelessness.

The Vogue Feature - Madeleine White’s Wedding

On July 12, 2025, British fashion TikToker Madeleine White married DJ Andrew Fedyk in Santorini, Greece. The wedding was covered by Vogue, with special attention given to the custom bridal shoes designed by Youssef Nagib, a collaborator of the brand

The Origin Story

The collaboration began when Madeleine discovered a TikTok post by Youssef’s sister, Helin Nagib, showcasing a pair of Cinderella-inspired shoes. Captivated by their design, Madeleine reached out directly, asking for a custom version to be made for her wedding

This organic, social-media-driven connection exemplifies the power of storytelling and authenticity in luxury branding.

Design & Craftsmanship

  • Custom Footwear: The shoes featured intricate embellishments and couture-level detail, handcrafted in Indonesia.

  • Emotional Impact: Madeleine described them as her “dream shoes” in a viral TikTok post that received over 189K likes

  • Artistic Vision: The design reflected the brand’s ethos—celebrating femininity, fantasy, and craftsmanship.

Impact

  • Press Recognition: The shoes were featured in Vogue, contributing to the wedding’s luxury narrative

  • Social Media Engagement: The TikTok post went viral, amplifying brand visibility and emotional resonance

  • Brand Perception: The collaboration reinforced the brand’s positioning as a couture house that blends artistry with storytelling.

Results

  • Vogue feature elevated brand status and credibility.

  • Viral social media engagement drove traffic and interest.

  • Strengthened international production partnerships.

  • Positioned the brand for future bridal and influencer collaborations.

Conclusion

This case study illustrates how authentic storytelling, social media discovery, and couture craftsmanship can converge to create a globally recognised fashion moment. The Cinderella-inspired shoes designed for Madeleine White’s wedding not only showcased the brand’s artistic capabilities but also demonstrated its ability to create emotionally resonant, high-impact luxury experiences.

Chloe Mombeshora
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